{"id":31831,"date":"2024-02-02T17:17:31","date_gmt":"2024-02-02T11:47:31","guid":{"rendered":"https:\/\/www.ayotta.com\/pesu_dev\/?page_id=31831"},"modified":"2024-02-12T10:40:14","modified_gmt":"2024-02-12T05:10:14","slug":"dr-madhukumar","status":"publish","type":"page","link":"https:\/\/www.ayotta.com\/pesu_dev\/academics\/faculty\/faculty-directory-page-13\/dr-madhukumar\/","title":{"rendered":"Dr. Madhukumar K"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31831\" class=\"elementor elementor-31831\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-875f53c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"875f53c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bce039\" data-id=\"5bce039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e35b16 elementor-widget elementor-widget-text-editor\" data-id=\"6e35b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bfbe27a e-flex e-con-boxed e-con e-parent\" data-id=\"bfbe27a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25bbf6d e-con-full e-flex e-con e-child\" data-id=\"25bbf6d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761ff7b elementor-widget elementor-widget-image\" data-id=\"761ff7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"430\" height=\"270\" src=\"https:\/\/www.ayotta.com\/pesu_dev\/wp-content\/uploads\/2024\/01\/Dr.-Madhukumar-K.jpg\" class=\"attachment-full size-full wp-image-28101\" alt=\"Dr. Madhukumar K\" srcset=\"https:\/\/www.ayotta.com\/pesu_dev\/wp-content\/uploads\/2024\/01\/Dr.-Madhukumar-K.jpg 430w, https:\/\/www.ayotta.com\/pesu_dev\/wp-content\/uploads\/2024\/01\/Dr.-Madhukumar-K-300x188.jpg 300w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5af8a98 e-con-full e-flex e-con e-child\" data-id=\"5af8a98\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-444649f e-flex e-con-boxed e-con e-child\" data-id=\"444649f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14bdcc0 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"14bdcc0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Dr. Madhukumar K<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a506327 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"a506327\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dr. Madhukumar K<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caead41 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"caead41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Assistant Professor<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c43ab1 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"7c43ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Assistant Professor<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b015571 e-flex e-con-boxed e-con e-parent\" data-id=\"b015571\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c86036 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8c86036\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e676e5b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e676e5b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5657837 e-flex e-con-boxed e-con e-child\" data-id=\"5657837\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74819da elementor-widget elementor-widget-heading\" data-id=\"74819da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525984e elementor-widget elementor-widget-text-editor\" data-id=\"525984e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><p>Dr.Madhukumar. K is a passionate college educator, who has taught a broad range of management and marketing courses at the graduate and post-graduate levels in the classroom and online learning environments. He has 17 years of Industry &amp; teaching experience, worked in various reputed organizations like CITIBANK and CAPITAL DEALS &amp; SOFTS PVT Ltd Bangalore. He was awarded Ph.D. in the marketing domain from Visvesvaraya Technological University, Belgaum. Research interests include consumer behavior, digital marketing, and integrated marketing communication. He has presented papers in several national and international conferences and 1ed research papers in Scopus &amp; peer-reviewed journals. He has successfully organized and conducted National conferences.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8e2b9f e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"d8e2b9f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b62c0a7 e-flex e-con-boxed e-con e-child\" data-id=\"b62c0a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be4877a elementor-widget elementor-widget-heading\" data-id=\"be4877a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a2473 elementor-widget elementor-widget-text-editor\" data-id=\"91a2473\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><div class=\"col-md-12\"><div class=\"list-single-main-container fl-wrap\"><div class=\"list-single-main-item fl-wrap bottom-border-0\"><div class=\"list-single-main-item_content fl-wrap\"><p>Dr.Madhukumar. K is a passionate college educator, who has taught a broad range of management and marketing courses at the graduate and post-graduate levels in the classroom and online learning environments. He has 17 years of Industry &amp; teaching experience, worked in various reputed organizations like CITIBANK and CAPITAL DEALS &amp; SOFTS PVT Ltd Bangalore. He was awarded Ph.D. in the marketing domain from Visvesvaraya Technological University, Belgaum. Research interests include consumer behavior, digital marketing, and integrated marketing communication. He has presented papers in several national and international conferences and 1ed research papers in Scopus &amp; peer-reviewed journals. He has successfully organized and conducted National conferences.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87c10f e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"e87c10f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3da9270 e-flex e-con-boxed e-con e-child\" data-id=\"3da9270\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6de55 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"bd6de55\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"198630997\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1986309971\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1986309971\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t <span style=\"margin:0px 20px 0px 20px\">Bio<\/span>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1986309972\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1986309972\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTeaching\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1986309973\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1986309973\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tResponsibility\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1986309974\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1986309974\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tResearch\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1986309975\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1986309975\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1986309971\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1986309971\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-1e81e15 e-con-full e-flex e-con e-child\" data-id=\"1e81e15\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f46c638 arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"f46c638\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-898e4a6 elementor-widget elementor-widget-heading\" data-id=\"898e4a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0abbbae arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0abbbae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Ph.D, Visvesvaraya Technological University, 2019<\/li><li>MPhil, S V University, 2014<\/li><li>MBA ( Marketing &amp; Finance), Bangalore University, 2004<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464ded0 elementor-widget elementor-widget-heading\" data-id=\"464ded0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3766da arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b3766da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Assistant Professor, PESU, October 2006 &#8211; Till date<\/li><li>Relationship &amp; Marketing Manager, Capital Deals &amp; Capital soft Pvt. Ltd, February 2004 &#8211; September 2006<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1d1a6 elementor-widget elementor-widget-heading\" data-id=\"0e1d1a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Achievements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e649a58 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e649a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Awarded Ph.D.degree in Marketing Management from Visvesvaraya Technological University, Belagavi.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1986309972\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1986309972\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-bf1c2c3 e-con-full e-flex e-con e-child\" data-id=\"bf1c2c3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5258b2 arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"e5258b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa1240 elementor-widget elementor-widget-heading\" data-id=\"cfa1240\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teaching<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a86da6 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1a86da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Banking Regulation &amp; operations<\/li><li>Marketing Management<\/li><li>Business Research Methods<\/li><li>Services Marketing<\/li><li>Management Information systems<\/li><li>Project Management<\/li><li>Advertising &amp; Media Management<\/li><li>Brand management<\/li><li>Product &amp; sales Management<\/li><li>Integrated Marketing Communication<\/li><li>International Organisation Management<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1986309973\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1986309973\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-dde5bf6 e-con-full e-flex e-con e-child\" data-id=\"dde5bf6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-664d98e arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"664d98e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d342a3 elementor-widget elementor-widget-heading\" data-id=\"8d342a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responsibilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293c118 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"293c118\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Curriculum committee coordinator<\/li><li>Sports coordinator<\/li><li>Alumni coordinator<\/li><li>website coordinator<\/li><li>NAAC coordinator<\/li><li>Project coordinator<\/li><li>Test &amp; Exam coordinator<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1986309974\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1986309974\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-0feb6e2 e-con-full e-flex e-con e-child\" data-id=\"0feb6e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1d570 elementor-widget elementor-widget-heading\" data-id=\"aa1d570\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research Interests<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff64ec arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ff64ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Consumer behavior<\/li><li>Digital Marketing<\/li><li>Customer Experience Management<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1986309975\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1986309975\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-c9f500b e-con-full e-flex e-con e-child\" data-id=\"c9f500b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a2d646 arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"2a2d646\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8b8b5 elementor-widget elementor-widget-heading\" data-id=\"4d8b8b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a229558 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a229558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>&#8220;Analysis of Financial Position and Performance of Best New Private Sector Banks in India&#8221;, Strad Research, UGC-CARE and Web of Science Journal, Vol 7 Issue No 12, ISSN: 0039-2049, Page No- 21 &#8211; 33, Dec 2020. https:\/\/doi.org\/10.37896\/sr7.12\/004.<\/li><li>&#8220;Experiential Marketing- Decoding Customer Experience in the Digital World&#8221;, Journal of Xidian University, UGC-CARE Approved Group &#8211; 2 Journal (Scopus Active Journal) Vol 14, Issue No 12, ISSN No: 1001-2400, Page No- 350 &#8211; 360, Dec 2020. https:\/\/doi.org\/10.37896\/jxu14.12\/037.<\/li><li>&#8220;Influence of Virtual Reality Travel on the Perception of the Client&#8221;, GIS SCIENCE JOURNAL, UGC-CARE Approved Group &#8216;II&#8217; journal, Vol 7, N 12, ISSN NO: 1869-9391, Page No- 1045 &#8211; 1055, Dec 2020.<\/li><li>&#8220;Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions in Soap &amp; Detergent Industry&#8221;, A JOURNAL OF COMPOSITION THEORY, UGC CARE APPROVED JOURNAL, Vol 12, N 12, ISSN 0731-6755, Page No- 949 &#8211; 961, 2019.<\/li><li>&#8220;Attitudinal and Behavioral study of Online Grocery Buyers with special reference to Big Basket&#8221;, THINK INDIA JOURNAL, UGC CARE Journal and peer-reviewed open access journal, Vol 22, N 14, ISSN 0971-1260, Page No &#8211; 6294 &#8211; 6306, 2019.<\/li><li>&#8220;A Comparative Performance Evaluation between Large-Cap and Mid-Cap Mutual Fund Returns&#8221;, Developing Country Studies, Vol 8, N 08, ISSN 2225-0565, Page No- 111-116, 2018.<\/li><li>&#8220;Indian Banking Strategies and Transitioning Socio-Demographics : CRM Approach&#8221;, IISTE Organisation , Journal of Poverty, Investment and Development, ISSN 2422-846X, Volume 41, Page No-01-08, 2018.<\/li><li>&#8220;Managing Organizational Diversity through Best Human Resources Practices, MSME, Bengaluru&#8221; International Journal of Current Engineering and Scientific Research (IJCESR), ISSN (PRINT): 2393-8374, (ONLINE): 2394-0697, Volume-5, ISSUE-2, Page No 40-45, 2018.<\/li><li>&#8221; Impact of Customer experience and its relationship towards Customer loyalty in Banking Sector&#8221;, Impact: International Journal of Research in Humanities, Arts and Literature ( Impact : IJRHAL), UGC Approved Journal : 40893; ISSN(P): 2347-4564, E-ISSN: 2321-8878, Impact Factor : 3.7985, NAAS Rating: 3.10, ICV 2015: 42.56 Journal, Volume 6, Issue 6, Page No 129 &#8211; 156, June 2018.<\/li><li>&#8220;Sustaining Customer Relationship Management in Banking sector through touch points: A Factor analysis approach&#8221;, ARSEAM&#8217;s Journal &#8211; International Journal of Marketing and Financial Management, ISSN (Print): 2349-2546, ISSN (Online): 2348-3954, Impact Factor: 4.502, Volume 6, Issue 2, Page No 27-35, Feb &#8211; 2018.<\/li><li>&#8220;A Study on Building Customer-Based Brand Equity to Educational Institutions&#8221;, IISTE, ISSN 2224-607X (Print), ISSN 2225- 0565 (Online), Vol 7 No.6, Page No: 70 &#8211; 77, December 2017.<\/li><li>&#8220;A Study on Digital India and its Impact on Public Services&#8221; in &#8220;National Conference- Suprayoga 2017&#8221;,organized by Department of Management Studies, Global Academy of Technology, Bangalore. ISBN: 978-163535358-7, Volume 01, Issue 01, PP: 239-242, March 2017.<\/li><li>&#8220;An empirical study to analyze the issues and concerns of online shopper&#8217;s behaviour in Bangalore&#8221; in International Journal of Science Technology and Management, ISSN: 2394-1537, Volume 05, Issue 07, July 2016.<\/li><li>Scopus SJR &#8211; &#8220;Application of Brand Equity Theory: Building Customer- Based Brand Equity for Management Education Institutions of Bengaluru, India&#8221;, Journal of Advanced Research in Dynamical and Control Systems, Special ISSN 1943-023X, Issue- No 17, Page No: 1364 &#8211; 1378, November 2017.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52eebfc elementor-widget elementor-widget-heading\" data-id=\"52eebfc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Books<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbe6bf arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bfbe6bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Fifth Semester BBM: Project Management through Vision publication with ISBN # 978-93-5097-728-8.<\/li><li>Third Semester B Com: Banking Law &amp; Operations through Vision publication with ISBN # ISBN 978-93-5051-939-4.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21370dd e-con-full elementor-hidden-tablet elementor-hidden-desktop e-flex e-con e-parent\" data-id=\"21370dd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a58899a e-flex e-con-boxed e-con e-child\" data-id=\"a58899a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-852b740 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"852b740\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"139638592\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1396385921\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1396385921\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t <span style=\"margin:0px 20px 0px 20px\">Bio<\/span>\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1396385922\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1396385922\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tTeaching\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1396385923\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1396385923\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tResponsibility\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1396385924\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1396385924\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tResearch\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1396385925\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1396385925\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPublications\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1396385921\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1396385921\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-ad9ab71 e-con-full e-flex e-con e-child\" data-id=\"ad9ab71\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d39273f arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"d39273f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11766cd elementor-widget elementor-widget-heading\" data-id=\"11766cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341d97e arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"341d97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Ph.D, Visvesvaraya Technological University, 2019<\/li><li>MPhil, S V University, 2014<\/li><li>MBA ( Marketing &amp; Finance), Bangalore University, 2004<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d272ec6 elementor-widget elementor-widget-heading\" data-id=\"d272ec6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32de911 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32de911\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Assistant Professor, PESU, October 2006 &#8211; Till date<\/li><li>Relationship &amp; Marketing Manager, Capital Deals &amp; Capital soft Pvt. Ltd, February 2004 &#8211; September 2006<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53568f1 elementor-widget elementor-widget-heading\" data-id=\"53568f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f958d arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"42f958d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Awarded Ph.D.degree in Marketing Management from Visvesvaraya Technological University, Belagavi.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1396385922\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1396385922\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-b07f178 e-con-full e-flex e-con e-child\" data-id=\"b07f178\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c5bbffe arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"c5bbffe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90cca9c elementor-widget elementor-widget-heading\" data-id=\"90cca9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teaching<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664e2c6 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"664e2c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Banking Regulation &amp; operations<\/li><li>Marketing Management<\/li><li>Business Research Methods<\/li><li>Services Marketing<\/li><li>Management Information systems<\/li><li>Project Management<\/li><li>Advertising &amp; Media Management<\/li><li>Brand management<\/li><li>Product &amp; sales Management<\/li><li>Integrated Marketing Communication<\/li><li>International Organisation Management<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1396385923\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1396385923\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-e60fd61 e-con-full e-flex e-con e-child\" data-id=\"e60fd61\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ec41e2 arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"7ec41e2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b667a05 elementor-widget elementor-widget-heading\" data-id=\"b667a05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responisbilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598e812 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"598e812\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Curriculum committee coordinator<\/li><li>Sports coordinator<\/li><li>Alumni coordinator<\/li><li>website coordinator<\/li><li>NAAC coordinator<\/li><li>Project coordinator<\/li><li>Test &amp; Exam coordinator<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1396385924\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1396385924\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-49f84ca e-con-full e-flex e-con e-child\" data-id=\"49f84ca\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eb243db arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"eb243db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbee760 elementor-widget elementor-widget-heading\" data-id=\"fbee760\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research Interests<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69c833 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f69c833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Consumer behavior<\/li><li>Digital Marketing<\/li><li>Customer Experience Management<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1396385925\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1396385925\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-4986e8c e-con-full e-flex e-con e-child\" data-id=\"4986e8c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b3a61b arrow-list e-flex e-con-boxed e-con e-child\" data-id=\"5b3a61b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80175d2 elementor-widget elementor-widget-heading\" data-id=\"80175d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0beb8 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b0beb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>&#8220;Analysis of Financial Position and Performance of Best New Private Sector Banks in India&#8221;, Strad Research, UGC-CARE and Web of Science Journal, Vol 7 Issue No 12, ISSN: 0039-2049, Page No- 21 &#8211; 33, Dec 2020. https:\/\/doi.org\/10.37896\/sr7.12\/004.<\/li><li>&#8220;Experiential Marketing- Decoding Customer Experience in the Digital World&#8221;, Journal of Xidian University, UGC-CARE Approved Group &#8211; 2 Journal (Scopus Active Journal) Vol 14, Issue No 12, ISSN No: 1001-2400, Page No- 350 &#8211; 360, Dec 2020. https:\/\/doi.org\/10.37896\/jxu14.12\/037.<\/li><li>&#8220;Influence of Virtual Reality Travel on the Perception of the Client&#8221;, GIS SCIENCE JOURNAL, UGC-CARE Approved Group &#8216;II&#8217; journal, Vol 7, N 12, ISSN NO: 1869-9391, Page No- 1045 &#8211; 1055, Dec 2020.<\/li><li>&#8220;Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions in Soap &amp; Detergent Industry&#8221;, A JOURNAL OF COMPOSITION THEORY, UGC CARE APPROVED JOURNAL, Vol 12, N 12, ISSN 0731-6755, Page No- 949 &#8211; 961, 2019.<\/li><li>&#8220;Attitudinal and Behavioral study of Online Grocery Buyers with special reference to Big Basket&#8221;, THINK INDIA JOURNAL, UGC CARE Journal and peer-reviewed open access journal, Vol 22, N 14, ISSN 0971-1260, Page No &#8211; 6294 &#8211; 6306, 2019.<\/li><li>&#8220;A Comparative Performance Evaluation between Large-Cap and Mid-Cap Mutual Fund Returns&#8221;, Developing Country Studies, Vol 8, N 08, ISSN 2225-0565, Page No- 111-116, 2018.<\/li><li>&#8220;Indian Banking Strategies and Transitioning Socio-Demographics : CRM Approach&#8221;, IISTE Organisation , Journal of Poverty, Investment and Development, ISSN 2422-846X, Volume 41, Page No-01-08, 2018.<\/li><li>&#8220;Managing Organizational Diversity through Best Human Resources Practices, MSME, Bengaluru&#8221; International Journal of Current Engineering and Scientific Research (IJCESR), ISSN (PRINT): 2393-8374, (ONLINE): 2394-0697, Volume-5, ISSUE-2, Page No 40-45, 2018.<\/li><li>&#8221; Impact of Customer experience and its relationship towards Customer loyalty in Banking Sector&#8221;, Impact: International Journal of Research in Humanities, Arts and Literature ( Impact : IJRHAL), UGC Approved Journal : 40893; ISSN(P): 2347-4564, E-ISSN: 2321-8878, Impact Factor : 3.7985, NAAS Rating: 3.10, ICV 2015: 42.56 Journal, Volume 6, Issue 6, Page No 129 &#8211; 156, June 2018.<\/li><li>&#8220;Sustaining Customer Relationship Management in Banking sector through touch points: A Factor analysis approach&#8221;, ARSEAM&#8217;s Journal &#8211; International Journal of Marketing and Financial Management, ISSN (Print): 2349-2546, ISSN (Online): 2348-3954, Impact Factor: 4.502, Volume 6, Issue 2, Page No 27-35, Feb &#8211; 2018.<\/li><li>&#8220;A Study on Building Customer-Based Brand Equity to Educational Institutions&#8221;, IISTE, ISSN 2224-607X (Print), ISSN 2225- 0565 (Online), Vol 7 No.6, Page No: 70 &#8211; 77, December 2017.<\/li><li>&#8220;A Study on Digital India and its Impact on Public Services&#8221; in &#8220;National Conference- Suprayoga 2017&#8221;,organized by Department of Management Studies, Global Academy of Technology, Bangalore. ISBN: 978-163535358-7, Volume 01, Issue 01, PP: 239-242, March 2017.<\/li><li>&#8220;An empirical study to analyze the issues and concerns of online shopper&#8217;s behaviour in Bangalore&#8221; in International Journal of Science Technology and Management, ISSN: 2394-1537, Volume 05, Issue 07, July 2016.<\/li><li>Scopus SJR &#8211; &#8220;Application of Brand Equity Theory: Building Customer- Based Brand Equity for Management Education Institutions of Bengaluru, India&#8221;, Journal of Advanced Research in Dynamical and Control Systems, Special ISSN 1943-023X, Issue- No 17, Page No: 1364 &#8211; 1378, November 2017.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c483d4 elementor-widget elementor-widget-heading\" data-id=\"7c483d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Books<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e23d369 arrow-list elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e23d369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Fifth Semester BBM: Project Management through Vision publication with ISBN # 978-93-5097-728-8.<\/li><li>Third Semester B Com: Banking Law &amp; Operations through Vision publication with ISBN # ISBN 978-93-5051-939-4.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4964e3 e-flex e-con-boxed e-con e-parent\" data-id=\"a4964e3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-463ba29 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"463ba29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staff Contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb20bf elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"2eb20bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staff Contacts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e7f49 elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d5e7f49\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.ayotta.com\/pesu_dev\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">8026721983 Extn 377<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">madhukumar@pes.edu<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hotel\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Law<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6dccf elementor-hidden-desktop elementor-hidden-tablet elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6b6dccf\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span 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elementor-widget-heading\" data-id=\"89bf2ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staff Campus Location<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84589d1 e-con-full e-flex e-con e-child\" data-id=\"84589d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d56d5b5 elementor-widget elementor-widget-google_maps\" data-id=\"d56d5b5\" data-element_type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-google_maps .elementor-widget-container{overflow:hidden}.elementor-widget-google_maps .elementor-custom-embed{line-height:0}.elementor-widget-google_maps iframe{height:300px}<\/style>\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=100%20Feet%20Ring%20Road%2C%20Banashankari%20Stage%20III%2C%20Dwaraka%20Nagar%2C%20Banashankari%2C%20Bengaluru%2C%20Karnataka%20560085&#038;t=m&#038;z=10&#038;output=embed&#038;iwloc=near\"\n\t\t\t\t\ttitle=\"100 Feet Ring Road, Banashankari Stage III, Dwaraka Nagar, Banashankari, Bengaluru, Karnataka 560085\"\n\t\t\t\t\taria-label=\"100 Feet Ring Road, Banashankari Stage III, Dwaraka Nagar, Banashankari, Bengaluru, Karnataka 560085\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dr. Madhukumar K Dr. Madhukumar K Assistant Professor Assistant Professor About Dr.Madhukumar. K is a passionate college educator, who has taught a broad range of management and marketing courses at the graduate and post-graduate levels in the classroom and online learning environments. He has 17 years of Industry &amp; teaching experience, worked in various reputed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27646,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/pages\/31831"}],"collection":[{"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/comments?post=31831"}],"version-history":[{"count":0,"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/pages\/31831\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/pages\/27646"}],"wp:attachment":[{"href":"https:\/\/www.ayotta.com\/pesu_dev\/wp-json\/wp\/v2\/media?parent=31831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}